Mazda 2011 Annual Report Download - page 30

Download and view the complete annual report

Please find page 30 of the 2011 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 80

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80

TOWARD SUSTAINED GROWTH
Improvements in Base Technologies
New-Generation SKYACTIV TECHNOLOGY
Founded on the Sustainable Zoom-Zoom long-term vision for
technology development, SKYACTIV TECHNOLOGY is an
umbrella name for a range of breakthrough, new-generation
technologies that dramatically improve driving pleasure as
well as outstanding environmental and safety performance.
SKYACTIV TECHNOLOGY is being incorporated into new
products sold from 2011 onward.
* For further information about SKYACTIV TECHNOLOGY, please see the special feature
section of this annual report, starting on page 14.
Achievement of Weight Reductions of 100kg or More in
201 1 Models Onward
A vehicle’s weight affects its performance in many ways.
Lighter vehicles not only perform better on the basic functions
of driving, turning and stopping, but also in terms of economic
efficiency and environmental performance, as represented by
fuel efficiency. Mazda is moving forward with a range of
approaches to reduce the weight of its vehicles.
New models from 201 1 onward achieve weight reductions of
100kg or more through the incorporation of SKYACTIV-BODY
and SKYACTIV-CHASSIS. Mazda is continuing its development
efforts with the aim to decrease vehicle weight by a further
100kg or more for models released in 2016 and later.
Compatibility with Bioethanol Mixed Fuel
Mixed fuel consisting partly of bioethanol, which is made from
plants, is attracting attention in North America and Europe for
its effectiveness in reducing CO2 emissions.
Mazda is proud to sell vehicles that are compatible with this
eco-friendly fuel.
Technologies for the Next Generation
Electric Vehicles
Taking the Mazda Demio as a model, Mazda has carried out in-
house development of a new electric vehicle and plans to start
a leasing program in Japan in spring 2012. Mazda aims to
achieve a vehicle driving range of about 200km and is marketing
the vehicle mainly toward local government organizations and
corporate customers in Japan.
Development of the Hydrogen Rotary Engine
Hydrogen is clean energy that can be generated from various
sources. Mazda has already introduced two models incorporating
the Mazda hydrogen rotary engine: the Mazda RX-8 Hydrogen RE
and the Mazda Premacy Hydrogen RE Hybrid. When the eco-
friendly Mazda hydrogen rotary engine runs on hydrogen fuel,
it produces zero CO2 emissions. The engine also features a
convenient dual-fuel system, so it can be switched to gasoline fuel
for driving in areas without a hydrogen supply infrastructure.
In Japan, Mazda has cumulatively delivered twelve of these
vehicles on a lease basis to Iwatani Corporation, Hiroshima
Prefecture, the City of Hiroshima, and Yamaguchi Prefecture.
Mazda also delivered three of these vehicles in Norway and
received much praise.
Developing Technologies for the Next Generation
Current Status
U.S., Europe
Mazda vehicles that are compatible with E10 (gasoline mixed with 10%
ethanol) are sold
Thailand
Mazda3 models compatible with E20 (gasoline mixed with 20%
ethanol) were available beginning in the March 2008 fiscal year, and
Mazda2 models corresponding to E20 became available beginning in
the March 2010 fiscal year
North America
Tribute models compatible with E85 (gasoline mixed with 85%
ethanol) became available beginning in the March 2010 fiscal year
Three-color display (green, blue, white)
on the dashboard indicates driving status

intelligent-Drive Master (i-DM)
—A new technology that embodies the principles of
Sustainable Zoom-Zoom
Mazda has developed i-DM, a driver support system that
encourages enjoyable, safe and eco-friendly driving. This
technology is featured in the facelifted Demio (Japanese model).
Unlike conventional eco-friendly systems that regulate the
driver, i-DM allows drivers to enjoy driving their own way, im-
proves passenger comfort, and encourages safe and economical
driving. Specifically, i-DM separately analyzes op-
eration of the gas pedal, brake pedal and steering
wheel in real time and displays the evaluation of
the driver’s inputs on a dashboard monitor.
Mazda Premacy Hydrogen RE Hybrid
Instantaneous
Fuel Economy
Outside
Temperature
Driving Range for
Remaining Fuel
28 Mazda Annual Report 201 1