Mazda 2011 Annual Report Download - page 2

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CONTENTS
Forward-Looking Statements
Statements made in this Annual Report with respect to Mazda’s plans, strategies, and future performance are forward-looking statements based on management’s assumptions and
beliefs in the light of information currently available, and involve risks and uncertainties. Potential risks and uncertainties include, but are not limited to, sudden changes in general
economic conditions in Mazda’s markets and operating environment; exchange rates, particularly the yen against the U.S. dollar and the euro; the ability of Mazda and its subsidiaries
to develop and introduce products that incorporate new technology in a timely manner and to manufacture them in a cost effective way; and fluctuations in stock markets.
Accordingly, actual results could differ materially from those contained in any forward-looking statements.
2 Consolidated Financial Highlights
4 Global Network
6 Message from the CEO
8 Interview with the CEO
Reflecting solid sales and additional cost improvements, Mazda achieved a 2.5-
fold increase in operating income in the March 201 1 fiscal year, to ¥23.8 billion.
In this first year of the SKYACTIV era, the Company is aiming to further increase
sales in the March 2012 fiscal year through global launches of new, highly
competitive products. President and CEO Takashi Yamanouchi recaps the March
201 1 fiscal year and explains Mazda’s management strategy going forward.
13
Special Feature
What is the Key for the Future?
In the special feature, we outline the two-part answer that will be the key
for the future.
ANSWER 1
14 SKYACTIV TECHNOLOGY
ANSWER 2
18 EMERGING MARKET STRATEGY
22 Mazda Design
24 Major Product Lineup
26 Toward Sustained Growth
37 Financial Section
38 Interview with the CFO
Chief Financial Officer Kiyoshi Ozaki analyzes Mazda’s results for the March
201 1 fiscal year, explains the measures being taken to strengthen cost
competitiveness and financial position, and outlines the Company’s investment
and financial strategy going forward.
41 Management Review
This Annual Report outlines Mazda’s operating results by market within this
management review section. This section summarizes Mazda’s sales in its major
markets including Japan, North America, Europe, and China.
75 Corporate Data
76 Stock Information