Mazda 2011 Annual Report Download - page 16

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The world is facing environmental problems such as global warming, the resolutions to
which have become an urgent issue. To fulfill our responsibility as an automaker and to
provide customers with cars that keep representing exceptional value, Mazda has been
striving in recent years to meet the growing demand for environmental and safety
performance in automobiles. We believe our job is to address such requirements while
continuing to ensure the kind of driving pleasure that only Mazda can deliver.
Mazda’s new-generation SKYACTIV TECHNOLOGY is a revolutionary technology for
simultaneously achieving, without the least compromise, the seemingly contradictory goals
of driving pleasure and outstanding environmental and safety performance.
What is the key for the future?
ANSWER 1
SKYACTIV TECHNOLOGY
Providing all customers with driving pleasure and
outstanding environmental and safety performance
SPECIAL FEATURE
14 Mazda Annual Report 201 1