Mazda 2011 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2011 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 80

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80

WHAT IS THE KEY
FOR THE FUTURE?
A shift to smaller vehicles, even greater environmental awareness, the
maturation of developed markets, and the remarkable growth of developing
markets—the global automotive industry is undergoing a major paradigm
shift. As the competitive environment becomes increasingly intense, has
Mazda found an answer for future growth? In this special feature, we outline
the two-part answer that will be the key for the future.
P .1 4 Answer 1
SKYACTIV TECHNOLOGY
Providing all customers with driving pleasure and outstanding
environmental and safety performance
P .1 8 Answer 2
Emerging Market Strategy
Pursuing a growth strategy, primarily in China and the ASEAN market, while
strengthening our business in Central and South America as a third pillar
SPECIAL FEATURE
Mazda Annual Report 201 1 13