Mazda 2011 Annual Report Download - page 32

TOWARD SUSTAINED GROWTH
Basic Approach
Mazda aims to achieve its Corporate Vision through the actions
of each individual, based on the Mazda Way. While striving
to meet the requests and expectations of all of Mazda’s
stakeholders, each employee pursues CSR initiatives in the
course of their daily business activities. In this way, Mazda
contributes to the development of a sustainable society.
Six Areas and Three Key Themes
Referencing the Charter of Corporate Behavior issued by the
Japan Business Federation (Nippon Keidanren), Mazda
evaluates its CSR initiatives in the six areas of Environmental
Protection, Customer Satisfaction, Respect for People, Social
Contributions, Compliance and Information Disclosure.
CSR Promotion Organization
Internal departments carry out their operations based on
goals and plans formulated with an understanding of the
policies and guidelines determined by the CSR Management
Strategy Committee, which the president chairs, and in
cooperation with other Group companies.
The CSR Management Strategy Committee deliberates the
CSR activities that are expected of Mazda from a global perspec-
tive, in consideration of changes in the social environment.
External Evaluations of CSR (As of March 31, 201 1)
Mazda identifies key external ratings and evaluations both
from within Japan and overseas and responds to them. By
analyzing the results, Mazda evaluates its own initiatives.
Mazda continuously makes active efforts to disclose informa-
tion by responding to both domestic and global surveys and
evaluations, such as those by socially responsible investment
(SRI) rating organizations.
Mazda CSR
The first SRI index developed in Japan.
Inclusion in the Morningstar Socially Responsible
Investment Index
An SRI index developed by the FTSE Group, which is a
partnership firm jointly founded by the U.K. newspaper
Financial Times and the London Stock Exchange.
Inclusion in the FTSE4Good Index series
For further information about other Mazda initiatives in CSR, please refer to
Mazda Sustainability Report 201 1 . (http://www.mazda.com/csr/download/)
Six Areas of CSR Operations (* indicates “Three Key Themes”)
Environmental
Protection*
Developing environmentally responsible products, taking
measures against global warming, recycling automobiles, etc.
Customer
Satisfaction
Developing attractive products, improving customer
satisfaction and the Company’s service brand, improving
product reliability, etc.
Respect for
People*
Improving the working environment, promoting a healthy
work-life balance, cultivating a climate of respect for other
people, etc.
Social
Contributions*
Participating in local community activities, promoting traffic
safety, supporting social welfare, etc.
Compliance
Enforcing internal controls, ensuring appropriate transactions,
promoting and thoroughly implementing the Corporate Ethics
Code of Conduct, etc.
Information
Disclosure
Actively disseminating information about CSR initiatives in
the Mazda Group, communicating with stakeholders,
disclosing financial statements, etc.
Through our interaction with various stakeholders, we have further designated three of
these areas as key themes for special action because they are particularly sought by
society and Mazda is able to make a contribution.
Corporate Vision
Vision Mission Value
Mazda Way

A
l
l
M
a
z
d
a
S t
a
k
e
h
o
l
d
e
r
s
Global society
Business
partners
Local communities
Members of the
next generation
Customers
Mazda
employees
Customer Satisfaction
Compliance
Social Contributions
Environmental Protection
Respect for People
Information Disclosure
Organization
CSR Management Strategy
Committee
Chairman: Representative Director
and President
Vice Chairman: Director responsible for
CSR and environmental initiatives
Members: Members of the
Executive Committee
Secretariat
(CSR & Environment
Department)
CSR Strategy
Core Team
Company Departments and Sections
Environmental Protection
Customer Satisfaction
Respect for People
Social Contributions
Compliance
Information Disclosure
Mazda Group Companies
in Japan
Mazda Group Companies
overseas
Mazda’s carbon disclosure score was evaluated as “high” in
Carbon Disclosure Project (CDP) Japan 500
On behalf of 534 investors with assets of US$64 trillion, the CDP organization conducts
research and discloses information to better understand the risks and opportunities
posed by climate change (information as of CDP2010 reporting timing).
30 Mazda Annual Report 201 1