Mazda 2011 Annual Report Download - page 21

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Demand and sales volume in China
(Years ended March 31)
2009 2010 2011
135
196
236
9.45
15.58
18.40
Demand and sales volume in Indonesia
(Years ended March 31)
2009 2010 2011
1.8 2.4
6.6
575.8 546.4
798.3
Demand and sales volume in Thailand
(Years ended March 31)
2009 2010 2011
10.2
17.9
38.3
562.2
607.7
871.5
Nanjing
Beijing Changchun
1
2 3
1
Production facilities
1 FAW Car
Models produced: Mazda6, Mazda8
2 Changan Ford Mazda Automobile
(Nanjing Company)
Models produced: Mazda2, Mazda3
3 Changan Ford Mazda Engine
Distributors
1 FAW Mazda Motor Sales
2 Changan Ford Mazda Automobile Sales
2
China
Mazda’s sales volume in China during the March 201 1 fiscal year
rose 20%, to a record 236,000 units, on strong sales of our
main models including the Mazda3 (Japanese name: Axela) and
Mazda6 (Japanese name: Atenza).
In response to these strong sales in China, where demand
continues to grow, we shifted production of the Mazda3 from
Chongqing to the Nanjing Plant in May 2010. In addition, to
increase sales of the popular Mazda3, we plan to launch a new,
locally manufactured Mazda3 in 201 1, as we pursue increased
local production of products that meet the needs of customers.
We are also expanding our sales network. We are steadily
increasing the number of showrooms, which stood at 312 as of
the end of March 201 1, marking an increase of 48 from the
previous fiscal year-end. Going forward, we will expand into
open areas in coastal regions while at the same time accelerating
showroom openings in inland regions.
ASEAN Market
AutoAlliance (Thailand) Co., Ltd. (AAT) was established as a
joint venture with Ford Motor Company in 1995, and in July
2009 a new passenger vehicle plant was completed and
commenced production of the Mazda2 (Japanese name: Demio)
primarily for the ASEAN market. With strong sales of the AAT-
produced Mazda2, AAT is currently operating at its full capacity
of 220,000 units annually (completed vehicle basis). AAT also
began local assembly of the Mazda3 for the Thai market in
January 201 1. In addition, local assembly of the Mazda3 in
Malaysia also commenced in January 201 1.
In terms of sales, Mazda Sales (Thailand) Co., Ltd. and PT.
Mazda Motor Indonesia are carrying out coordinated marketing
activities and supervising sales in general, including the
adjustment and expansion of sales networks, as the local sales
companies responsible for the Thai and Indonesian markets,
respectively.
Sales volume (Thousands of units)
Demand (Millions of units)
Sales volume (Thousands of units)
Demand (Thousands of units)
Sales volume (Thousands of units)
Demand (Thousands of units)
Mazda Annual Report 201 1 19