Mazda 2009 Annual Report Download - page 29

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27
                      
Environmental Technology Q&A
Q1. Does Mazda plan to enter the hybrid or electric vehicle markets?
A1. 


we believe this will also prove useful in our research into various electric device technologies that can be used in
hybrid and electric vehicles. We will continue to conduct research in order to be able to provide these technologies to even more
customers at reasonable prices.
Q2. Why is Mazda giving priority to efforts in base technologies when other manufacturers are emphasizing the
development and introduction of hybrid and electric vehicles?
A2. 
dramatically improving the fuel economy of internal combustion engines will make a major contribution to reducing total CO2
emissions.

advances in base technologies, like innovations in powertrains and vehicle weight reduction, will be the key to providing
both the joy of driving and environmental and safety features in the future.
Q3. Would you please explain Mazda’s competitive advantages in equipping hydrogen vehicles with rotary engines?
A3. 
which makes the rotary engine the optimal
system for hydrogen combustion.

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

      

Step 1 Idling Stop System




Step 2 Regenerative Braking*1
        
        



Step 3 Hybrid Systems
           







          

Review of OperationsMessages from Management Mazda’s Environmental and
Safety Technology
Corporate Information Financial Section
In addition to advances in base technologies including the development of next-generation engines, Mazda
will increasingly incorporate electric device technologies in its cars. We will work to make practical use of
these devices to provide an even more diverse range of customers with environmentally friendly cars.
Toward Environmental Technologies for the Future

