Mazda 2009 Annual Report Download - page 20
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18
March 2010 Fiscal Year Forecast
and Business Strategy
Mazda Demio
Japan
March 2009 Fiscal Year Results
Although sales for the year received
a boost from the introduction of new
models
—
the Mazda Biante and Mazda
Atenza
—
the rapid drop in overall
demand during the second half
resulted in a 15% decline in sales,
to 219,000 units, giving Mazda a
domestic market share of 4.6%.
5.8 5.9
5.6
5.3
4.7
(Millions of units)
(Years ended March 31)
)'', )''- )''. )''/ )''0
Automobile demand
Sales volume
)'', )''- )''. )''/ )''0
284 285
261 256
219
Sales volume (Thousands of units)
Market share (%)
4.9 4.9 4.6
4.8
4.6
(Years ended March 31)
Review of Operations