Mazda 2009 Annual Report Download - page 12

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10                       
The automobile industry is facing extreme difculties all around the world. Given this
situation, what do you see as Mazda’s strengths and the issues facing the Company?

             




              

   ¥  
¥¥







 
 



Messages from Management
Dfefkjlbli`@eefmXk`fe[`X^iXd
=c\o`Yc\
Gif[lZk`fe
:feZ\gk
I;Gif[lZk`fe
:fddfe
8iZ_`k\Zkli\!
:feZ\gk
@ek\^iXk\[
GcXee`e^
Jlggfik`e^ZfddfedXel]XZkli`e^gifZ\jj\j
kfXZ_`\m\\Zfefd`\jf]jZXc\
Jlggfik`e^gif[lZk`fef]
dXepZfdg\k`k`m\df[\cj
Q4
Our environmental measures include improving fuel
economy by 30%, primarily through improvements
in existing internal combustion engines, and provid-
ing environmentally friendly cars at prices that are
affordable for 90% of car buyers.


A Conversation with the President







