Mazda 2009 Annual Report Download - page 26

24                       
n Basic Policy: Provide all customers who purchase Mazda cars with the joy of driving and excellent
environmental and safety performance.
The Sustainable Zoom-Zoom long-term vision commits us to make
“cars that always excite, look inviting to drive, are fun to drive and
make you want to drive them again,” and to help achieve “an excit-
ing, sustainable future for cars, people and the Earth.”
Based on this vision, we are pursuing the goal of an advanced
Zoom-Zoom world in which the joy of driving and environmental and
safety performance are melded into a harmonious whole. We will
continue to nurture the Mazda Zoom-Zoom tree as it grows bigger
and bigger.
“Sustainable Zoom-Zoom” Long-Term Vision for Technology Development
n Improving the Fuel Economy of Mazda Cars by
30% by 2015
        


 







         
       


Mazda’s Environmental and Safety Technology
Mazda is working to achieve a sustainable future under “Sustainable Zoom-Zoom” plan, which
was formulated in March 2007 as a long-term vision for technology development to enhance
brand value.
n Environmental and Safety Challenges
        
   



          



        


        
      

What Mazda is doing to meet the challenges
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