Mazda 2008 Annual Report Download - page 26
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Please find page 26 of the 2008 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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To strengthen emotional ties with our customers and establish
Mazda as a leading brand, we have dened the Mazda brand DNA
as having two key elements: personality and product. The “Zoom-
Zoom” message embodies these elements. Expressing the sheer
enjoyment of motion we all knew in childhood, this message
reects our determination to help customers reconnect with
this feeling through Mazda cars that are packed with innovation
and excitement.
Distinctive Design
Exceptional Functionality
Stylish
Insightful
Spirited Responsive Handling and
Driving Performance
Measures to increase brand value are being implemented throughout Mazda, from R&D facilities
through to front-line dealers. While developing a global, unied brand strategy, we are
also pushing forward with marketing and sales activities tailored to the
needs of customers in each region.