Mazda 2008 Annual Report Download - page 22
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Common Architecture Concept
Common Architecture Concept
Standardized
structure that
defines fixed
elements and
variable elements
Highly efficient, flexible development
( 1 ) Parameters for variable elements based on
standardization structure
(2) Easily develop variable elements using CAE
• Competitive products and technologies
• Shorter development cycles
• Major reductions in development
investment
• Low cost
• Stable quality
Integrated planning and development through
common development ideology that transcends
vehicle class and segment
• Platforms
• Systems / Commodities
■ Increase brand value
■ Raise business efficiency
Supporting common manufacturing processes
to achieve economies of scale
Su
pp
ortin
g
p
roduction of many com
p
etitive models
Monotsukuri Innovation Diagram
Flexible
Production
Concept
Development
Production
Common
Architecture
Concept
Integrated
Planning