Mazda 2008 Annual Report Download - page 2

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To create new value, excite and delight our customers through the best
automotive products and services.
With passion, pride and speed, we actively communicate with our customers to
deliver insightful automotive products and services that exceed their expectations.
We value integrity, customer focus, creativity, and efcient and nimble actions and
respect highly motivated people and team spirit. We positively support environmental
matters, safety and society. Guided by these values, we provide superior rewards to all
people associated with Mazda.
Vision
Mission
Value

Established in 1920, Mazda Motor Corporation is an automobile manufacturer headquartered in Hiroshima Prefecture in
western Japan. Since its establishment, Mazda has worked to provide products and services that customers will enjoy,
including vehicles that utilize the rotary engine. Mazda’s new-generation models fully embody the “Zoom-Zoom” brand
message by delivering a thoroughly enjoyable ownership experience that only Mazda can provide.
In order to achieve its long-term vision extending 10 years into the future, Mazda is currently operating under the mid-
term plan “Mazda Advancement Plan.” The March 2008 scal year was the rst year covered by this plan, and a solid
start was made toward its achievement.
Mazda will continue to pursue structural reforms focusing on Monotsukuri Innovation going forward, thereby laying a
solid foundation for continuous growth.
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