Mazda 2008 Annual Report Download - page 18
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Please find page 18 of the 2008 Mazda annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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The achievement of the targets included in the mid-term plan will require automobile development and
manufacturing that embodies “Zoom-Zoom” branding, as well as higher prot margins realized through
signicantly improved product development and manufacturing efciencies. This special feature
introduces our initiatives in Monotsukuri Innovation and increasing brand value that are
essential to achieving these targets.
Monotsukuri Innovation is the cornerstone of Mazda’s growth strategy for the long term. For us,
Monotsukuri means creating products that deliver new value, and includes concept building, tech-
nological development, and manufacturing and supplying vehicles.