Kia 2009 Annual Report Download - page 7

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REDEFINING
MOBILITY
KIA MOTORS
ANNUAL REPORT
2009
Forte
Soul
You’re setting the pace in your Soul, both on the road and in your
thinking. There are literally thousands of ways to express yourself
in your Soul. Slide behind the wheel to embrace your passions and
refresh your spirit. Wherever your journeys take you, Soul will ensure
that you arrive with a ash of inspiration and individual style.
The Forte 4-door sedan is a car-about-town,
a trendy favorite that mixes wonderfully with
every crowd and occasion. Redesigned front and
rear profiles have rejuvenated Cerato’s outgoing
personality so that it smoothly complements your
moods, whether you’re feeling bold or subtle,
elegant or sporty.
Our R&D strategy is closely aligned with our business strategy. We create driver-
focused cars that reect modern values, and support them with youthful, creative
marketing campaigns. Every part of our company works together in this enterprise,
making Kia the envy of the world’s automobile industry.
R&D means
RESEARCH
AND
DISTRIBUTION
‘
’