Kia 2009 Annual Report Download - page 5
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ON
INNOVATION
REDEFINING
MOBILITY
KIA MOTORS
ANNUAL REPORT
2009
All-new Sorento
Venga
Venga is a concept car designed exclusively for the European market. We
began with the observation that other companies’ MPVs sacriced too much
style with their singular focus on functionality. Our designers applied Kia’s
signature grille to the front prole, expanded the window coverage and
carved out a panoramic sunroof to ood the cabin with natural light. The
result is a new-concept, city-styled MPV which showcases the innovation
and inspiration that is driving Kia’s success.
Built for city living but conceived with a deep appreciation
for o-road excitement, the Sorento’s dynamic styling
lends a touch of class to the urban landscape. The all-new
design is tougher than ever, highlighting Sorento’s o-
road capabilities and sporting sophisticated touches that
make city driving more comfortable and fun.
NEW MODEL 2009
Four years ago, Kia made the most important strategic decision of the company’s
history. In an industry where established global players command well-dened
niches, we resolved to be a company that takes risks. We set out to have the courage
to innovate, take chances and share the rewards.
ROI stands for
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