Kia 2009 Annual Report Download - page 15

Download and view the complete annual report

Please find page 15 of the 2009 Kia annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 68

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68






2009

Sharing the results by
launching representative
new cars

Adopting specic
images embodying
Design Kia
2008
2007

Creating interest
and excitement for
Design Kia
Kia Motors values the unique, the interesting and the creative. It sounds simple, but
it is really quite an unusual achievement for a large multinational company to create a
company culture dedicated to raising competitiveness by thinking differently. Yet, that
is precisely what we have done.
To keep the creative juices owing and provide inspiration, Kia created the ‘Kia Design
Art Works’ gallery at the 2009 Gwangju Design Biennial and lled it with the works
of our designers. Such opportunities for the public to interact with ‘Design Kia’ in
a tangible way serve the dual purpose of motivating our designers to sharpen their
focus while exposing the public to the creative processes that ultimately produce the
automobiles they see and drive every day.
One of the main advantages of design as core competency is that design retains its
value through good times and bad. 2009 was a year in which small steps were made
toward economic recovery in most countries, but it remained a very challenging year
in which to do business. Our focus on the design value and brand value of Kia Motors’
products has been the decisive factor in helping us to post such strong results in this
highly competitive environment. Kia remains committed to the path it has chosen,
and is intent on strengthening ‘Design Kia’ as the ultimate foundation of our company
culture and corporate strategy.
REDEFINING
MOBILITY
KIA MOTORS
ANNUAL REPORT
2009

REDEFINING
MOBILITY
KIA MOTORS
ANNUAL REPORT
2009
