Kia 2009 Annual Report Download - page 2

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Driving is all about the essential human thrill of mobility. People
love going places, and Kia loves taking them there. Our cars are
fun, safe and dependable. Most important, they demonstrate a
commitment to sustainability, both from drivers and from us.
Because we understand so well the value our products bring to the
lives of our customers, Kia has once again been able to outperform
the competition. From concept and design through to execution
and marketing, Kia’s innovative spirit is winning the hearts of
customers the world over.
WHY
DO WE
DRIVE
?
Kia Motors is the pioneering force behind Korea’s rising automotive industry, and it stands today as a part of
that industry’s living history. Originally founded as Kyungsung Precision Industries Ltd. in 1944, Kia Motors
today is a proud member of the Hyundai-Kia Automotive Group, with annual output of 1.4 million units, eight
foreign and domestic production plants, and sales in 169 countries all across the globe. Propelled by innovative
designs, high-impact marketing, strong customer relationships and 65 years of technical know-how, Kia Motors
is the rising star of the global automotive industry.
ABOUT KIA MOTORS
Chairman’s Message 12
Vice-Chairman’s Message 14
FINANCIAL REVIEW 50
GLOBAL NETWORK 122
BOARD OF DIRECTORS 124
CORPORATE HISTORY 125
OPERATION REVIEW
Driving Progressive Innovation 18
Design Management 20
Branding 26
Marketing 28
Accelerating Growth Around the World 30
Domestic Business Performance 32
Overseas Business Performance 34
Securing a Place at the Top 40
Research & Development 42
Product Line-Up 48
Contents
REDEFINING
MOBILITY
KIA MOTORS
ANNUAL REPORT
2009
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