Kia 2009 Annual Report Download - page 10

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Despite the severe challenges faced by the world’s automakers in the wake of the
global financial crisis, we at Kia Motors have been able to rally together and seize
the opportunities that others missed. We have continued to steadily expand Kia’s
worldwide market share and establish ourselves as one of the top players in the global
automotive arena. Central to this effort has been our success in shaping consumer
perceptions, our consistent quality improvements and, most of all, Kia’s peerless design
innovation.
The current global auto industry is marked by ercer competition and a greater sea of
change than ever before. As such, there will be no permanent winners or losers while
failure to heed customers’ needs and the fundamental values they hold dear will bring
about painful results.
We will make 2010 a year in which we reach even more people with our message of
youthfulness, creativity and fun. Now that we have the world’s attention, it is time
to bolster Kia’s internal capabilities to boost competitiveness, improve logistics and
prepare for an era of unprecedented competition.
Creation of customer value is what drives the success of Kia Motors. The recent
uncertain economic environment has highlighted the tremendous value of Kia’s
technology, design and innovative approach to brand management. Moreover, when
we enjoy the good fortune of rising sales, we share it with others by raising our level of
social contribution.
On behalf of everyone at Kia Motors, let me assure you that we are looking forward to
the coming year with a condent “can do” attitude, as we are certain of our ability to
thrive in this era of rapid change and intense competition.
I thank you for your support for Kia Motors, and hope that you continue with us on our
journey for many more years to come.
Mong-Koo Chung
Chairman
Kia Motors is the standout success story of the last few
years in the global auto industry. Our customer-centered
business philosophy and dramatic design innovations
are propelling us to heights beyond all expectations.
CHAIRMAN’S MESSAGE
REDEFINING
MOBILITY
KIA MOTORS
ANNUAL REPORT
2009
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REDEFINING
MOBILITY
KIA MOTORS
ANNUAL REPORT
2009
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