Kia 2009 Annual Report Download - page 22

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Kia cars are winning praise in foreign markets not only for their innovative design, but
also for their safety and technological breakthroughs. The company was nominated
for Car Franchise of the Year in the 2009 Motor Trader Awards, sponsored by the UK’s
respected Motor Trader magazine.
Soul’s outstanding safety and value were also recognized by being named as a ‘2010
Top Safety Pick’ in the small vehicle category by the US’s Insurance Institute for
Highway Safety (IIHS) in November 2009. The model scored a high grade (Good) in
the new rollover test, thanks to Soul’s durable roof strength. Kia’s Soul also received
the highest score (ve stars) in the European New Car Assessment Program (NCAP)
in May, which is further conrmation of the high safety standards applied to all of our
vehicles.
Kia’s Forte (known as ‘Cerato’ in many markets) was honored with the ‘Car of the
Year’ award from nadaguides.com, the website of the US National Automobile Dealers
Association (NADA). The award is based on wide-ranging criteria, including interior and
exterior design, overall value-for-money, safety features and driving performance. The
Sorento, meanwhile, won ‘SUV of the Year’ from New Zealand’s Autocar magazine,
which praised the vehicle’s upgraded styling, comfort features and high-performance
R diesel engine.
In the US, Consumer Reports magazine recommended Sportage, Optima (Magentis)
and Rondo (Carens), giving each their highest quality evaluations, with Sportage
receiving a nomination for ‘Most Reliable Car’. In November, cee’d showcased Kia
vehicles’ excellent quality in Germany as tests conducted by Auto Bild, the prestigious
German motoring journal, resulted in no breakdowns nor defects during a 100,000 km
endurance run and vehicle disassembly. From one end of the globe to the other, Kia
Motors garnered more awards and accolades in 2009 than in any previous year.
Kia Motors is rapidly changing the world’s perception of Korean brand cars, and is
poised to continue to build trust and dominate roads all around the world through
outstanding design, top-notch quality and customer-oriented service.

(thousand units)
2006
955 2007
997
2008
1,059
2009
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REDEFINING
MOBILITY
KIA MOTORS
ANNUAL REPORT
2009
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REDEFINING
MOBILITY
KIA MOTORS
ANNUAL REPORT
2009
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