Honda 2011 Annual Report Download - page 32

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In connection with its efforts to develop the most effective safety and environmental
technologies, Honda will continue to be innovative in advanced technology and products.
Honda aims to create and introduce new value-added products to quickly respond to specific
needs in various markets around the world. Honda will also continue its efforts to conduct
research on experimental technologies for the future.
Honda will establish and enhance efficient and flexible production systems at its global
production bases and supply high quality products, with the aim of meeting the needs of its
customers in each region.
Honda will remain proactive in its efforts to expand product lines through the innovative use
of IT and will show its continued commitment to different customers throughout the world by
upgrading its sales and service structure.
In response to increasing customer demand, Honda will upgrade its quality control by enhancing
the functions of and coordination among the development, purchasing, production, sales and
service departments.
Honda is working to develop safety technologies that enhance accident prediction and
prevention, technologies to help reduce the risk of injuries to passengers and pedestrians from
car accidents, and technologies that enhance compatibility between large and small vehicles,
as well as expand its lineup of products incorporating such technologies. Honda will reinforce
and continue to advance its contribution to traffic safety in motorized societies in Japan and
abroad. Honda also intends to remain active in a variety of traffic safety programs, including
advanced driving and motorcycling training programs provided by local dealerships.
Honda will step up its efforts to create better, cleaner and more fuel-efficient engine technologies
a
nd to further improve recyclables throughout its product lines. Honda will also work to ad-
vance fuel cell technology and steadily promote its new solar cell business. In addition, Honda
will further its efforts to minimize its environmental impact. To this end, Honda sets global
targets to reduce the environmental burden as measured by the Life Cycle Assessment*, in all
areas of business, spanning production, logistics and sales.
Sales Efficiency
Product Quality
Research and Development
Production Efficiency
Safety Technologies
* Life Cycle Assessment:
A comprehensive system for quantifying the impact Honda’s products have on the environment at the different stages in
their life cycles, from material procurement and energy consumption to waste disposal.
Honda aims to achieve global growth by further encouraging and strengthening innovation and
creativity and creating quality products that please the customers and exceed their expectations.
5.
2.
1.
3.
4.
The Environment
6.
Medium- and Long-Term Management
Strategy and Management Target:
Preparing for the Next Leap Forward
30