Honda 2011 Annual Report Download - page 25

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Acura TL (North America)
CR-Z (Europe)
North America
In calendar 2010, total industry sales in the United States*
increased about 11% over the previous year, to approximate-
ly 11.77 million units. Sales of light trucks were especially
strong and rose approximately 18% over the level in 2009.
Honda’s consolidated automobile unit sales in North
America rose 12.4%, to 1,458 thousand units. Sales of the
CR-V, Pilot, MDX, the all-new Odyssey that was launched
in September 2010 and light trucks were favorable. In ad-
dition, sales of the Accord Crosstour and the launching of
new models of the TSX Sports Wagon and TL contributed
to growth.
In production activities, Honda manufactured approxi-
mately 1,292 thousand units in North America, 12.1% higher
than in the previous fiscal year. This increase was led by higher
production of the popular CR-V and Pilot models and the all-
new Odyssey.
* Source: Ward’s Auto
During calendar 2010, total demand in Europe*1 decreased
approximately 5% from the previous year, to approximately
13.79 million units. During the first half of the year, the mar-
ket was supported by government subsidies in some coun-
tries, but in the second half consumer confidence declined
significantly due to the impact of stringent credit policies in
the principal countries of the region, and marked declines
were reported, especially in markets targeting individual
retail customers. On the other hand, in Russia*2, sales in-
creased about 30%, to approximately 1.91 million units.
Honda’s consolidated unit sales in Europe decreased
20.5%, to 198 thousand units due to the effects of the
slump in the retail sales market, increased competition and
other factors.
In the area of production, unit output at Honda’s U.K.
plant rose 40.0% over the prior fiscal year, to approximately
139 thousand units, in part because of temporarily suspend-
ed production in the prior year.
Europe
* 1: Source: ACEA (Association des Constructeurs Europeens d’Automobiles (the
European Automobile Manufacturers’ Association) (New passenger car registrations
cover EU27 and EFTA3.))
* 2: Source: AEB (The Association of European Businesses)
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