Honda 2011 Annual Report Download - page 24

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Fit Hybrid (Japan)
Freed Spike (Japan)
Total industry automobile sales in Japan*1 for fiscal 2011
decreased about 6%, to approximately 4.6 million units. In
the first half of the fiscal year, automobile sales held firm
because of the positive effects of government policies that
provided tax breaks and subsidies for purchasing eco-cars
and other factors. However, these subsidies came to an end
in the latter half of the fiscal year, resulting in a reactionary
decline in sales.
Honda’s unit sales in Japan decreased 9.9% from the
previous fiscal year, to 582 thousand units. Although sales
of the new model the Freed Spike, the CR-Z, the StepWGN,
which earned the top spot in accumulated sales through
2010 in the minivan category, and the Fit Hybrid were quite
favorable, overall sales experienced a reactionary decline af-
ter the termination of subsidies for eco-cars.
Among production activities, unit output for the domes-
tic market decreased following the termination of the eco-
car subsidies, but exports increased, with particularly strong
unit sales of CR-V models in North America. During the fis-
cal year under review, Honda’s domestic unit production of
automobiles was approximately 912 thousand units, about
the same level as in the previous fiscal year.
Honda suspended production following the Earthquake,
and, as a result, unit output was about 39 thousand units
lower than the original plan.
Japan
* 1: Source: JAMA (as measured by the number of regular vehicle registrations (661cc or
higher) and minivehicles (660cc or lower))
* 2: Certain sales of automobiles that are financed with residual value type auto loans by
our domestic finance subsidiaries are accounted for as operating leases in conformity
with U.S. generally accepted accounting principles. As a result, they are not included
in total sales of our automobile segment or in our measure of unit sales.
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