Honda 2011 Annual Report Download - page 19

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PCX (Europe)
* Based on Honda research, the motorcycle registration market for Europe includes 10
countries: the United Kingdom, Germany, France, Italy, Spain, Switzerland, Portugal,
the Netherlands, Belgium and Austria.
Total demand for motorcycles in Europe* during calendar
2010 declined about 13%, to approximately 920 thousand
units. This major drop in demand was due to a number of
factors, including a reactionary decline following the end of
subsidies for motorcycle purchases in Italy and the impact of
an increase in the value-added tax (VAT) in Spain.
Honda’s consolidated unit sales in Europe increased 1.5%
compared with the previous fiscal year, to 202 thousand
units. Despite the effects of a decline in the market for 125cc
scooters, units sales of PCX motorcycles were favorable and
sales of the naked type CBF1000, the new VFR1200F sports
tourer and other models rose.
Europe
Goldwing (North America)
17