Honda 2011 Annual Report Download - page 2

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Honda Motor Co., Ltd., operates under the basic principles of “Respect for the Individual” and
“The Three Joys”—expressed as “The Joy of Buying,” “The Joy of Selling” and “The Joy of
Creating.” “Respect for the Individual” reflects our desire to respect the unique character and
ability of each individual person, trusting each other as equal partners in order to do our best in
every situation. Based on this, “The Three Joys” express our belief and desire that each person
working in or coming into contact with our Company, directly or through our products, should
share a sense of joy through that experience.
In line with these basic principles, since its establishment in 1948, Honda has remained
on the leading edge by creating new value and providing products of the highest quality at a
reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted
its activities with a commitment to protecting the environment and enhancing safety in a
mobile society.
The Company has grown to become the world’s largest motorcycle manufacturer and
one of the leading automakers. With a global network of 383* subsidiaries and 91* affiliates
accounted for under the equity method, Honda develops, manufactures and markets a wide
variety of products to earn the Company an outstanding reputation from customers worldwide.
*As of March 31, 2011
Corporate Profile
This annual report contains “forward-looking statements” as defined in Section 27A of the Securities Act of 1933, as amended, and Section 21E of the
Securities Exchange Act of 1934, as amended. Such statements are based on management’s assumptions and beliefs, taking into account information
currently available to it. Therefore, please be advised that Honda’s actual results could differ materially from those described in these forward-looking
statements as a result of numerous factors, including general economic conditions in Honda’s principal markets; foreign exchange rates between the
Japanese yen and the U.S. dollar, the Euro and other major currencies; and extensive environmental and other governmental regulations, as well as other
factors detailed from time to time.
Caution with Respect to Forward-Looking Statements