Honda 2011 Annual Report Download - page 23

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Civic si (North America)
Honda’s unit sales of automobiles totaled 3,512 thousand units, an increase of 3.5% compared with
the previous fiscal year, due mainly to an increase in unit sales in North America and Asia, which was
partially offset by decreases in unit sales in Japan and Europe.
Revenue from external customers increased ¥239.2 billion, or 3.6%, to ¥6,794.0 billion from
the previous fiscal year, due mainly to increased unit sales, which was partially offset by the unfavo-
rable foreign currency translation effects. Honda estimates that by applying Japanese yen exchange
rates of the previous fiscal year to the current fiscal year, net sales for the year would have increased
by approximately ¥545.7 billion, or 8.3%, compared to the increase as reported of ¥239.2 billion,
which includes unfavorable foreign currency translation effects. Revenue including intersegment
sales increased ¥247.4 billion, or 3.8%, to ¥6,802.3 billion from the previous fiscal year.
Operating income increased ¥137.7 billion, or 108.7%, to ¥264.5 billion from the previous
fiscal year, due mainly to an increase in income attributable to the increased net sales and continu-
ing cost reductions, which were partially offset by increased selling, general and administrative
expenses and R&D expenses, unfavorable foreign currency effects and the impact of the Great East
Japan Earthquake (the “Earthquake”), which occurred on March 11, 2011.
Automobile Business
21