Honda 2011 Annual Report Download - page 18

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Giorno
(Japan)
Four Trax Rancher (North America)
Total industry demand for motorcycles in Japan in fiscal
2011 was approximately 420 thousand units*, approxi-
mately 3% higher than in the previous fiscal year. Although
the percentage of younger people in the total population
continued to decline and there were changes in consumer
preferences, unit sales grew primarily due to the introduc-
tion of new models.
Total unit sales on a consolidated basis were 190 thousand
units, and about the same level as in the previous fiscal year, as
sales of the scooters PCX and Giorno expanded.
In addition, the all-new electric-powered EV-neo, a
commercial-use scooter that emits zero CO2 emissions, was
made available on lease.
* Source: JAMA (Japan Automobile Manufacturers Association)
Japan
* Source: MIC (Motorcycle Industry Council)
Total demand for motorcycles and all-terrain vehicles (ATVs)
in the United States during calendar 2010 declined approxi-
mately 17% from the previous year, to about 700 thousand*
units. Although there were signs of recovery, mainly in sales
of utility ATVs, this did not lead to a full-scale recovery in
demand.
Honda’s consolidated unit sales in North America de-
clined 2.1%, to 185 thousand units. Unit sales of touring
models, such as Goldwing, as well as cruiser models includ-
ing Shadow, were favorable, however, unit sales of sports
models such as CBR1000R and CRF230M motocross mod-
els decreased. As a result, unit sales of motorcycles were
down 8.2% from the previous fiscal year, to approximately
90 thousand units. However, unit sales of ATVs rose 4.4%,
to approximately 95 thousand units, because of strong de-
mand for utility ATVs, including the Four Trax Rancher and
other models.
North America
16