Honda 2011 Annual Report Download - page 27

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Fit (South America)
Total industry demand for automobiles in Brazil, one of the prin-
cipal markets among the Other Regions, increased about 11%,
to approximately 3.33 million*1 units in calendar 2010. This
was the result of rising consumer confidence due to surges in
employment and income as well as an improvement in the pur-
chasing environment for new automobiles due to lower interest
rates and increased availability of credit in Brazil. In Australia,
total demand for automobiles expanded about 11% over the
previous year, to approximately 1.04 million units, supported by
continued favorable economic conditions.*2
Honda’s total sales in Other regions expanded 6.4%, to
266 thousand units, due primarily to increased sales of the
City in Brazil, despite intensified competition in Australia and
decreased sales in the Middle East.
Other Regions
* 1: Source: ANFAVEA (Associação Nacional dos Fabricantes de Veiculos Automotores
(the Brazilian automobile association, includes passenger cars and light commercial
vehicles))
* 2: Source: FCAI (Federal Chamber of Automotive Industries (the Australian automobile
association))
City (Thailand)
25