Home Depot 2005 Annual Report Download - page 6

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The core of our business is the foundation of our brand – and the catalyst for our future.
Leading: We have maintained our leadership position by listening and responding to our customers.
We offer the broadest selection of distinctive and innovative products at a compelling value. We hire
and train the best associates.
Changing: Our innovation-rich product line continues to distinguish us. Through re-engineered
processes, cutting-edge technology and a broader product assortment, the customer experience continues to
be enhanced. Our commitment to investing in modernizing our stores ensures a fun and easy shopping
experience for our customers.
Growing: Enhancing the core contributes to profitable growth by increasing average ticket to an
all-time high and improving store productivity. By protecting the heart of our business, we turn what might
have been one-time transactions into lifelong customer relationships.
4
Enhance
the core