Home Depot 2005 Annual Report Download - page 18

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Please find page 18 of the 2005 Home Depot annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

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White Cap Construction
White Cap Construction is a leading supplier of specialty hardware, tools and materials throughout the
U.S. White Cap employs approximately 2,900 associates and offers a broad range of products through a
network of 103 branch locations in 23 states. White Cap markets its products to large- and medium-
sized professional contractors who utilize these products in a wide range of commercial, industrial,
residential and infrastructure construction projects. White Cap supplies building materials and
structural hardware, as well as power and hand tools.
Williams Bros. Lumber Company
Williams Bros. Lumber Company, acquired in June 2005, is a leading supplier of lumber and building
materials to professional, residential and commercial builders. Williams Bros. operates through 16
branches located throughout Georgia and employs 1,600 associates.
Home Depot Direct
Home Depot Direct offers customers expanded merchandise selection and extra time convenience
through website and catalog shopping, with direct product delivery to the home, office or job site. It
also provides customers with valuable online information about home improvement topics and
merchandise for sale in local The Home Depot stores.
Its primary website is located at www.homedepot.com. This site offers an assortment of products
available for sale, information about its products and projects, calculators to estimate the amount and
kinds of materials needed to complete a project, as well as information about The Home Depot
(including store locations and hours of operation) and links to other Home Depot Direct on-line
businesses. The focus of this website is on providing products, information and customer service. We
believe our Internet site provides us with an opportunity to build relationships with, and educate, our
customers, improve service, and provide convenient shopping from home and increase store sales.
Through www.homedepot.com, Home Depot Direct offers an assortment of over 30,000 items for sale.
These items are selected based on their potential for on-line sales. Managing product selection and
pricing nationally allows it to promote the same product and price to all visitors to its websites and
allows Home Depot Direct to leverage certain on-line marketing channels that reach across many or all
The Home Depot store pricing markets.
During fiscal 2005, Home Depot Direct continued to enhance the content of www.homedepot.com to
describe each of the installation services The Home Depot offers and the capability to allow potential
customers to conveniently sign up on-line for in-home consultations. We anticipate continuing to
improve the quality and quantity of services-related content on-line.
Home Depot Direct manages other websites in support of the various The Home Depot brands and
businesses. The Canadian website, www.homedepot.ca, provides an assortment of products available for
sale online in Canada, a store locator, and information on The Home Depot and its Canadian services.
The Canadian website is bilingual to service The Home Depot customers in Canada’s two official
languages, English and French. The Contractor Services Site, www.contractorservices.homedepot.com,
allows contractors to browse and purchase store products that can be picked up in The Home Depot
stores or delivered to their home. Customers may obtain store information and locations on EXPO
Design Center stores at www.expo.com.
Home Depot Direct’s 10 Crescent Lane site, www.10CrescentLane.com, and Paces Trading Company
site, www.PacesTrading.com, offer their products for sale online using similar photography and content
as found in their respective catalogs to provide a consistent brand experience.
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