Holiday Inn 2011 Annual Report Download - page 8

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6 IHG Annual Review and Summary Financial Statement 2011
DELIVERING GREAT BRANDS
THE COMBINATION OF STRONG BRANDS, THE PEOPLE WHO
BRING THEM TO LIFE AND OUR INNOVATIVE SYSTEMS SETS
US APART FROM OUR COMPETITORS. IT CREATES REAL VALUE
FOR IHG AND EACH OF OUR BRANDS AND PROVIDES HIGHER
RETURNS FOR OUR OWNERS.
DELIVERING PROFITABLE REVENUES
Our brands are underpinned by some
of the most powerful hotel systems in
the world. These include our reservations
channels, branded websites, regional
sales teams and the world’s largest
loyalty programme, Priority Club
Rewards, whose 63 million members
are some of our most valued customers.
In 2011, these revenue systems delivered
69 per cent of our total rooms revenue
with a double-digit percentage rate
premium versus business booked
directly with hotels. This drives better
returns for our owners and frees their
time to focus on delivering the branded
experience to our guests.
ATTRACTING GLOBAL CUSTOMERS
IHG leverages our global scale to generate
demand for our hotels. Our worldwide
sales teams manage relationships
with over 3,500 of the world’s largest
companies to ensure IHG brands are
their preferred travel partners. For
customers who book travel themselves,
IHG buys over seven million keywords
in 15 languages to ensure our hotel
brands rank high in the display across
different search engines like Google
and Bing. And our consumer marketing
campaigns generate billions of customer
impressions to drive awareness and
consideration of our brands.
“Putting brands at the heart
of our thinking means giving
guests what they want in
a way that delivers strong
returns for our owners. It’s
a fundamental part of the
IHG legacy we’re creating.”
Steve Sickel
Interim Global Head of Sales
and Distribution
“We have a history of developing
distinctive brands and defining
industry segments – because
we know strong brands really
matter to our guests, our
owners and the performance
of our business.”
Eric Pearson
Interim Head of Global Brands