Holiday Inn 2011 Annual Report Download - page 13

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more on the web: www.ihgplc.com Great brands 11
OVERVIEW GREAT BRANDS HOW WE OPERATE WHERE WE OPERATE FACTS AND FIGURES
STRIVING FOR THE RIGHT GUESTS
Our core guests are best described as
Strivers. These individuals are aspiring
business people who choose hotels
that understand their ambitions.
We are currently repositioning
Crowne Plaza to target this market
more precisely. New products and
services are under development to
give guests the space and technology
they need to be highly productive and
to feel restored and re-energised
for the day ahead.
Crowne Plaza London – The City, London, UK
Hotels in
Region Hotels Rooms pipeline
Americas 188 50,002 22
Europe 86 19,725 12
AMEA 61 16,921 21
Greater China 52 18,456 53
Total 387 105,104 108
www.crowneplaza.com