Holiday Inn 2011 Annual Report Download - page 20

Download and view the complete annual report

Please find page 20 of the 2011 Holiday Inn annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 60

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60

DESIGNS FOR TOMORROW
New interiors for our suites and public
spaces went live in 2011, thanks to a
successful partnership with Savannah
College of Art & Design (SCAD).
Available for owners across the US, the
designs went public when three new
hotels opened: Syracuse Liverpool,
New York; San Antonio; and Tyler
University Area, Texas.
Our guests look for the next best thing
to home, so SCAD came up with
contemporary residential schemes using
fresh colours, patterns and textures.
Sustainable features include 100%
recyclable carpet tiles and the
furnishings address the specific needs
of extended stay guests, especially
storage and personalised space.
Early adopters include our largest owner
Hospitality Properties Trust (HPT).
HPT will refurbish all of its 19 Staybridge
Suites by mid-2012. Eight of those will be
renovated from scratch.
Staybridge Suites Tyler University Area, Texas, US
NEW OPENINGS, NEW LOCATIONS
The Staybridge Suites flag now flies
at 179 hotels across key cities in The
Americas, Europe and the Middle East,
including Cairo, St Petersburg and
London.
First launched in the US in 1998, we
opened seven hotels in North America
this year, three in Texas alone.
Staybridge Suites St Petersburg, Russia
EXTENDING OUR HOSPITALITY
During 2011, we added 24 new hotel
signings to our global pipeline. We signed
a 15-year license agreement for a first
hotel in Central America, due to open
in Panama City in 2012. A first property
for Ras Al Khaimah and a second for
Abu Dhabi in the United Arab Emirates
will open in 2014.
Staybridge Suites Edinburgh, managed
by BDL Management, also opens in 2012.
WHAT WE STAND FOR
We launched a new-look brand identity
to state more clearly what we stand for:
‘warmth, flexibility, comfort and
community’.
The fresh style and tone of voice was
incorporated into all photography, print,
online and social media during the year.
One of its first public outings was for a
US trade press campaign to raise our
profile among travel decision-makers,
including procurement and relocation
professionals.
IN TOUCH WITH SOCIAL MEDIA
Our new identity reached a wider
audience in August when we launched
on Facebook and Twitter, quickly gaining
more than 5,600 fans and followers who
keep in touch with our teams and each
other while on the road.
Early in 2012 we plan to add the ‘Digital
Fridge’ and ‘The Board’ to our online
presence. These interactive apps will
allow guests to swap travel tips, share
ideas and have their say about what we
stock in hotel stores. We aim to add
10,000 fans and 20,000 followers within
three months of launch.
18 IHG Annual Review and Summary Financial Statement 2011
We love to make our guests feel like family and our hotels feel like home. Staybridge Suites is
ideal for upscale business and leisure travellers who want to move in for longer stays and enjoy
the best of home and hotel. Guests have their own spacious living areas, fully-equipped kitchens
and separate work areas. Or they can unwind and relax with other guests and our hotel teams
at ‘The Social’ evening reception. Either way, we’re dedicated to making their extended stay an
extended pleasure.
Like family