Holiday Inn 2011 Annual Report Download - page 35

more on the web: www.ihgplc.com How we operate 33
OVERVIEW GREAT BRANDS HOW WE OPERATE WHERE WE OPERATE FACTS AND FIGURES
IHG SHELTER IN A STORM PROGRAMME
We have a long history of helping
communities in times of disaster. The IHG
Shelter in a Storm Programme builds on
this tradition, using our scale to pool our
resources and efforts. When disaster
strikes, we will provide guidance to help
IHG hotels react swiftly and effectively so
they can provide help such as emergency
shelter, food and clean water to
communities around our affected hotels.
To develop and deliver this Programme
we established a global partnership with
CARE International, who advise us on how
to act and help find appropriate charity
partners in the disaster area. We have
also set up an IHG Shelter Fund which is
supported through employee fundraising
activities. In 2011, we donated over
$700,000 to support our hotels,
colleagues and communities that were
impacted by the earthquakes in New
Zealand and the tsunami in Japan. Money
from the IHG Shelter Fund was also used
during the flooding in Thailand to help
employees of our hotels in Bangkok repair
damage to their homes and belongings.
UN GLOBAL COMPACT
To support our responsible business
strategy, we are one of the first hotel
companies to sign up to the UN Global
Compact, the world’s largest corporate
citizenship and sustainability initiative.
This aligns our operations, culture and
strategies with 10 universally accepted
principles in the areas of human rights,
labour, environment and anti-corruption.
DID YOU KNOW?
IHG achieved ‘Silver status’ in our first
Business in the Community CR Index
submission. The CR Index is the UK’s
leading voluntary benchmark for
corporate responsibility and over
350 organisations have used the tool
since 2002.
The Innovation Hotel
showcases IHG’s ideas in
sustainable tourism. It has
been created so that our
guests can tell us what they
like and share their ideas.
www.ihg.com/innovation
FACTS AND FIGURES
IHG ACADEMY ROSEDALE COLLEGE,
UNITED KINGDOM
The launch of our first IHG Academy
in the UK was the next step in our
strategy to build on the success
we had in China by expanding the
programme to the UK. Rosedale
College and Mellow Lane School
are near our global headquarters in
Denham. The IHG Academy provides
hospitality training for students aged
between 14-18 years and creates a
pipeline of skilled talent for our hotels.
LEADING THE WAY ON CARBON
In 2011 we co-sponsored Cornell
University to undertake a study
entitled ‘Developing a Sustainability
Measurement Framework for Hotels:
Toward an Industry-wide Reporting
Structure’, which proposed a framework
for the development of a standard
carbon footprint methodology. This
framework has been used in phase
one of the Hotel Carbon Measurement
Initiative led by IHG and the industry’s
largest hotel groups and co-ordinated
by the International Tourism Partnership
and World Travel & Tourism Council.
SUPPORTING THAILAND AFTER
THE FLOODS
We have been able to use the IHG
Shelter Fund to donate $20,000 to
help our colleagues in Bangkok by
providing much needed and immediate
financial support and $10,000 to CARE
International, our IHG Shelter in a
Storm Programme’s strategic partner,
to support their wider relief efforts
across the city and surrounding
provinces.
IHG PLANET CR FACEBOOK PAGE
Our stakeholders play a key role in
helping us define and address our
priorities which is why we continue to
invest in tools to keep them up-to-date.
Our new ‘IHG Planet CR’ Facebook page
provides a channel for us to share
updates on our latest initiatives, events
and achievements but importantly
it also allows our online followers
to share their views with us.
www.facebook.com/
IHGCorporateResponsibility