Holiday Inn 2011 Annual Report Download - page 31

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A SUCCESSFUL COLLABORATION
Partnering with other leading companies
is essential to our continued growth and
a vital element of becoming one of the
great companies of the world. Our strong
partnership with Google is a good
example, benefiting both companies
commercially and through innovation.
Through the collaboration we introduced
high-speed internet access in our hotel
rooms, with a welcome page showing
relevant promotions and local
attractions, and included enhanced
Google Maps search capabilities.
We also started to roll out Google Mail,
applications and collaboration tools to
hotels and offices worldwide, improving
efficiency and cost savings. Thanks to our
partnership and the fact that we use over
seven million key word searches to direct
guests to our hotels online, IHG was one
of five beta partners selected by Google
to pilot the new Google Chrome laptop
which has the potential to change the
way people access technology.
SUPPORTING MILITARY BASES
Our growth strategy includes a
partnership with the US military through
the Privatization of Army Lodging
at military bases (see page 36). We
currently operate and support 47 hotels,
providing operational staff and guest
facing technology to keep bases and
military troops connected.
CLOUD COMPUTING
We are realising the art of the possible
through cloud computing. By storing data
virtually across a range of global locations,
this can help large organisations like
IHG, which serve staff and consumers
worldwide become more agile, efficient
and cost effective.
Currently, we are using cloud computing
to better meet local needs through our
new Chinese marketplace website, for
Google Mail, and to lay the foundations
for our next generation reservation
system and people management tools.
more on the web: www.ihgplc.com How we operate 29
OVERVIEW GREAT BRANDS HOW WE OPERATE WHERE WE OPERATE FACTS AND FIGURES
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