Holiday Inn 2011 Annual Report Download - page 7

Download and view the complete annual report

Please find page 7 of the 2011 Holiday Inn annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 60

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60

Chief Executive’s review 5
OVERVIEW GREAT BRANDS HOW WE OPERATE WHERE WE OPERATE FACTS AND FIGURES
InterContinental Alliance Resort opened
during 2011, we continue to expand
Holiday Inn Club Vacations and we
entered into a joint venture to launch
the Holiday Inn Express brand in India.
In 2012 we will launch two new brands
to exploit untapped profitable market
segments, in the midscale segment in
the US and in the upper upscale segment
in China. We have had a significant amount
of interest from our owners in relation to
these new brands and are very excited
about the opportunities they will bring.
2. TALENTED PEOPLE
Our brands represent a promise to our
guests. It is our people who deliver that
promise and bring each brand to life.
So aligning all 345,000 people working in
our hotels and corporate offices around
the world as brand ambassadors is
critical to our success.
We need our people to deliver consistent
brand experiences to our guests which
requires significant effort and innovation
and the engagement of our third-party
hotel owners. This is a big task but we
have made great progress over the past
few years with an innovative and effective
approach. We have launched our suite of
‘People Tools’ which help our owners and
managers to hire, train, involve and
recognise the best employees for their
brands, and more
recently piloted a
unique approach to revitalise
the ‘back
of house’ space in our hotels.
Our efforts in this area have been
rewarded and for the first time IHG
has been placed in Fortune’s ‘100 Best
Companies to Work For’ in the US as
well as winning a host of other awards.
3. BEST-IN-CL ASS DELIVERY
We continue to leverage our global scale
and the power of our systems to drive a
greater share of industry demand into
our hotels. We do this by ensuring our
distribution channels are aligned with
the needs of our guests, whilst driving the
most profitable revenues for our owners.
In 2011, 69 per cent of total rooms revenue
was booked through IHG’s channels or
direct to hotels by our 63 million Priority
Club Rewards members.
Our innovations continue to lead the
industry. During the year we introduced our
Best Price Guarantee, designed to drive
more guests to book through our direct
websites. We are also a founding member
of roomkey.com, the first industry-owned
online hotels search engine, launched in
January 2012, and our mobile apps now
generate close to $150 million annually
from a standing start two years ago.
Looking ahead, whilst there is considerable
uncertainty in some markets of the world,
the hotel industry is well-positioned to
benefit from long-term trends with
continuing demand in emerging markets
and China in particular. We remain
confident in IHG’s ability to deliver
high-quality growth through gains in both
market share and margins, due to our
preferred brands, outstanding people,
geographic diversity, robust balance
sheet and resilient business model.
Richard Solomons
Chief Executive
Crowne Plaza Gurgaon, India
InterContinental Park Lane, London, UK
InterContinental Century City, Chengdu, China
Preferred
brands
Talented
people
Best-in-class
delivery
INVEST IN GROWTH
Responsible business practice
Sustainable margin growthGrow market share
DELIVERING
GREAT HOTELS GUESTS LOVE