Holiday Inn 2011 Annual Report Download - page 22

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HAPPY ANNIVERSARY
Candlewood Suites celebrated 15 years
in the midscale extended stay market.
We opened 15 hotels this year, including
an 83-room new-build in Avondale, New
Orleans – our seventh hotel in Louisiana
and a second for the birthplace of jazz.
Rapid growth for this North American
brand has seen 100 hotels open in just
three years, including the first in its
sector for New York City.
Candlewood Suites Avondale, New Orleans, US
NEW CONTRACT, NEW LOOK
Thanks to a new 25-year management
contract with major long-stay hotel
owner Hospitality Properties Trust
(HPT), all 58 of the real estate investment
trust’s Candlewood Suites properties
will be refreshed or renovated in 2012.
ROOM TO BE FREE
Over 60 per cent of guests spend more
than seven nights with us so we want
them to enjoy comfort and space in a
modern setting. Like our sister brand
Staybridge Suites, we’ve begun to roll
out fresh interiors created by Savannah
College of Art & Design.
Candlewood Suites San Antonio, US
ON THE ROAD WITH NHRA
The National Hot Rod Association
(NHRA) named Candlewood Suites the
‘Preferred Hotel of NHRA’ in a multi-year,
multimedia partnership. The motorsports
deal provides advertising on NHRA.com
and in weekly National Dragster magazine.
In turn, IHG supports NHRA’s 80,000
members with special hotel offers as
they travel to events across the US
and Canada.
We also became the primary sponsor
for Kalitta Motorsports, one of the most
accomplished teams on the NHRA drag
racing circuit.
The NHRA believes our ‘down to earth
hospitality’ matches the personality
and travel habits of its fans.
DRIVING AWARENESS ONLINE
Over half of extended stay guests use
social media to keep in touch with family
and friends.
This year we used Twitter and Facebook
to encourage conversation with existing
guests and to create brand awareness
in the wider long-stay community.
Our existing Twitter profile,
@CNDLWOODCanine, promotes our
pet-friendly policies.
The Candlewood Suites Facebook page
went live in April and we followed this
in October by launching a branded app,
‘King of The Road’, alongside a targeted
membership campaign.
The app enables fans to exchange ideas
and travel tips and draws on our links
with the NHRA and its large social
media network.
King of The Road has helped attract over
12,000 new fans to our Facebook page.
Our target is to have 20,000 by the end
of 2012.
GIVE KIDS THE WORLD
We joined forces with Staybridge Suites
to support Give Kids The World, a charity
creating magical memories for children
with life-threatening illnesses and their
families. Our hotel teams and guests
lend support by fundraising and
volunteering. Together we raised
$57,000 for the cause in 2011.
20 IHG Annual Review and Summary Financial Statement 2011
We love giving our guests all the essentials and freedom they need for a home-like stay at
great value. We give them room to be themselves, but are always on hand when needed.
Spacious studios and one-bedroom suites make our hotels ideal for longer-stay guests looking
for convenience at great value. Guests enjoy fully-equipped kitchens, large work areas and the
Candlewood Cupboard for snacks, refreshments and other necessities 24 hours a day. It’s the
only hotel store to operate on a system of trust.
Feel free