CVS 2011 Annual Report Download - page 9

Download and view the complete annual report

Please find page 9 of the 2011 CVS annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.

Page out of 84

  • 1
  • 2
  • 3
  • 4
  • 5
  • 6
  • 7
  • 8
  • 9
  • 10
  • 11
  • 12
  • 13
  • 14
  • 15
  • 16
  • 17
  • 18
  • 19
  • 20
  • 21
  • 22
  • 23
  • 24
  • 25
  • 26
  • 27
  • 28
  • 29
  • 30
  • 31
  • 32
  • 33
  • 34
  • 35
  • 36
  • 37
  • 38
  • 39
  • 40
  • 41
  • 42
  • 43
  • 44
  • 45
  • 46
  • 47
  • 48
  • 49
  • 50
  • 51
  • 52
  • 53
  • 54
  • 55
  • 56
  • 57
  • 58
  • 59
  • 60
  • 61
  • 62
  • 63
  • 64
  • 65
  • 66
  • 67
  • 68
  • 69
  • 70
  • 71
  • 72
  • 73
  • 74
  • 75
  • 76
  • 77
  • 78
  • 79
  • 80
  • 81
  • 82
  • 83
  • 84

CVS CAREMARK 7 2011 ANNUAL REPORT
“ Our integrated offerings leverage the clinical expertise and
insights from our PBM business along with the broad reach and
face-to-face engagement in our retail business to deliver inno-
vative solutions that are unmatched in the marketplace today.”
programs, injection training and on-site, employer-
based clinics.
Clients Are Embracing Our Unique
Integrated Offerings While We Continue
to Expand Them
Our integrated offerings leverage the clinical exper-
tise and insights from our PBM business along with
the broad reach and face-to-face engagement in
our retail business to deliver innovative solutions
that are unmatched in the marketplace today.
These solutions enhance access, lower health care
costs, and improve health outcomes, and we have
compelling data proving the efficacy of our unique
programs. Among our integrated offerings, we have
seen an enthusiastic response to our Pharmacy
Advisor® program, which had more than 12 million
lives enrolled at the end of 2011 after just one year
of being broadly available. That represents approxi-
mately 20 percent of our PBM book of business.
Capitalizing on our retail presence – unique among
major PBMs – we can offer chronically ill patients
the benefit of face-to-face counseling in our phar-
macies to improve their medication adherence
rates and close gaps in care.
We are particularly encouraged that many new
customers have opted to implement Maintenance
Choice®
. This program gives qualifying plan partici-
pants the option of filling their 90-day maintenance
prescriptions by mail or at one of our convenient
retail locations at the same co-pay and payor pricing
as mail order, something that is very difficult for a
standalone PBM or retailer to offer. Clients repre-
senting more than 10 million members adopted
Maintenance Choice as of January 2012. Our new
enhancements to this offering, which we have
dubbed Maintenance Choice 2.0, have the potential
to more than triple the number of members partici-
pating in Maintenance Choice by making it more
broadly available to the PBM book of business and
also making it easier for consumers to use. You can
read about Pharmacy Advisor and Maintenance
Choice in more detail on pages 10-13.
In closing, I must extend my thanks to our
200,000 colleagues who are the collective face
of CVS Caremark. Their dedication and commit-
ment to our clients, customers, and communities
continues to play an integral role in the success
of our company. On behalf of them as well as
our board of directors, thank you for your con-
tinued support of our vision of pharmacy care.
After my first year as CEO, I am confident that
CVS Caremark will make a real difference in the
way health care is delivered in this country in the
coming years. By capitalizing on our best-in-class
businesses and our integration “sweet spots,” we
will continue to innovate and reinvent pharmacy for
better health ... and better shareholder value.
Sincerely,
Larry J. Merlo
President and Chief Executive Officer
February 17, 2012