CVS 2011 Annual Report Download - page 15

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CVS CAREMARK 13 2011 ANNUAL REPORT
M A I N T E N A N C E C H O I C E :
Since it was broadly introduced in 2009, Maintenance Choice®
has extended the mail order benefit for PBM members that
participate in qualifying plans. It enables them to pick up their
maintenance medications at any of our retail drugstores or
receive them through the mail, with no increase in co-pay or
payor pricing.
This integrated capability, which is difficult for any standalone PBM or retailer to match, has driven signifi-
cant savings for payors and enhanced access and health outcomes for patients. Maintenance Choice 2.0,
our next-generation product, should accelerate adoption of this integrated offering well beyond the
10 million plan members enrolled as of early 2012.
It will provide more clients with the opportunity to experience at least some of the cost savings of
Maintenance Choice through a less restrictive plan design option. While the savings will not be as high
for clients who choose this alternative plan design, their members will have an optional, convenient, and
cost-effective way to obtain a 90-day supply of maintenance medications at any CVS retail pharmacy
at the same cost as mail order. In addition, these clients will retain the flexibility to transition to a more
restrictive plan design to achieve even greater savings at their discretion.
As Maintenance Choice prompts more patients to visit the pharmacy, its combination with Pharmacy
Advisor (see pages 10–11) represents another opportunity to improve patient health. Together, the two
programs can drive a significantly higher percentage change in optimally adherent members than either
program on its own.
Rigid
THE INDUSTRY WAY:
OUR WAY:
Flexible