American Airlines 1998 Annual Report Download - page 20

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recognize and thank the “best of the best.”
Communicating with employees is also critical to ensuring
that every member of the team understands and is on board
with the company’s plans. Formal communication tools include
a daily electronic news bulletin sent to employees, a weekly
hotline recorded by Chairman Don Carty, a monthly newspaper
mailed to employees’ homes and a year-round series of
Employee Conferences held at locations throughout the
American network.
Because one-directional management-to-employee commu-
nication is not enough, the company has a variety of programs designed to ensure that employees’ voices are
heard. In recent years, we have established a number of employee councils and other organizations intended
to give them a voice in the decisions impacting our company. With more than 116,300 employees around
the world, our employees are certainly a diverse group, becoming more so every day. In 1995, AMR estab-
lished a Diversity Advisory Council – comprised of employees representing various racial, ethnic, cultural,
religious and social backgrounds – to bring the viewpoints of diverse employee groups to bear on company
business issues. The Council, whose motto is “Respecting Differences,” meets regularly with executives at
the highest levels of the company.
Our employees bring a wealth of knowledge and an abundance of good ideas to their jobs. IdeAAs
in Action, our widely acclaimed employee suggestion program, was created 12 years ago to tap into those
ideas, the rewards of which are shared by our customers, shareholders and the employees themselves. Since
the program’s inception, employee ideas have generated more
than $530 million in benefit to the company, and the
employees behind the ideas have received more than
$75 million in rewards.
As is the case in most companies, our employees
face daunting challenges both on the job and at home.
In August, American introduced LifeBalance, an
around-the-clock, 365-day service operated by an
outside company to help employees balance the
18