American Airlines 1998 Annual Report Download - page 18
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Please find page 18 of the 1998 American Airlines annual report below. You can navigate through the pages in the report by either clicking on the pages listed below, or by using the keyword search tool below to find specific information within the annual report.-
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THE PRECEDING ESSAY DESCRIBED
some of our efforts to ensure that American and American Eagle
are providing the kind of service that sustains our strong brand image and the loyalty of our customers.
While each of the initiatives described is important, the truest reflection of the quality, value and integrity
of the American and American Eagle brands has always been our people.
We believe there is an unbreakable chain of cause and effect that links
how our employees behave, to how our customers respond, to the company’s
profitability. And how our employees behave is closely tied to the trust, respect
and appreciation imbedded in the company’s culture. In short, if we are
successful in making our company the best possible place to work, that will
have an enormously positive impact on customer service, which will, in turn,
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The AMR team is a global one, with over 116,300 employees in 52 countries.