AARP 2013 Annual Report Download - page 41

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2013 AARP ANNUAL REPORT — 39
Whether it’s looking for caregiving help,
searching for ways to save on prescription
drug costs, playing a game or sharing a rec-
ipe, AARP provided members with a wealth
of opportunities to save money, travel, play,
learn, volunteer and make their voices heard.
AARP: AN ALLY FOR
REAL POSSIBILITIES
People age 50-plus don’t want to be
defined by age, and they don’t want
to fear that possibilities become more
limited as they get older. That’s the mes-
sage conveyed by a bold AARP adver-
tising campaign that ran from February
through October. One ad emphasized,
“Not everyone peaks in their twenties.”
The ads established AARP as “An Ally for
Real Possibilities.”
INNOVATIVE, INTERACTIVE
INFORMATION
Nearly one-third of people age 50-
plus own tablets or e-readers, and nearly
two-thirds use social networking sites.
AARP launched its first national
advertising campaign targeted to Asian
Americans in May. Featuring three
prominent community leaders, the ads
conveyed the message, “The best is
yet to come and AARP is there to help
people 50-plus and their families live
enriched lives in America.”