AARP 2013 Annual Report Download - page 24

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2013 AARP ANNUAL REPORT — 22
portive resources in the appropriate
cultural context.
RESEARCH: CRISIS
IN CAREGIVING
Startling research from AARP’s Public
Policy Institute revealed that the number
of family caregivers available for older
Americans will drop dramatically in
coming years. That was one reason why
AARP endorsed the recommendations
of a 15-member federal commission
that called for a national strategy on
long-term care.
AARP CEO Barry Rand noted, “Given
the challenges facing America’s families,
it is time we move the conversation about
long-term care beyond kitchen tables
and get serious about implementing
policies that support people who need
and provide long-term care services and
supports. At some point, this issue will
affect us all.”
FOSTERING LIVABLE
COMMUNITIES
During the 1950s and 1960s, when the
boomers were young, the nation respond-
ed with school construction, teacher
education, transportation and housing
that made communities more livable for
growing families. Now, with 10,000 peo-
ple turning 65 every day, AARP is leading
efforts to help communities adapt again.
A key strategy is working with citizens,
land-use experts, corporations and local
governments to enhance streets and other
public spaces to make them more livable
MULTIMEDIA: New public service ads
from AARP and the Ad Council por-
trayed a busy woman playing multiple
roles for her mother: cook, house-
keeper, nurse and accountant.