NVIDIA 2016 Annual Report Download - page 153

7
Automotive
The automotive technology market has grown tremendously as the car itself is becoming a powerful computer. Cars
will feature a multitude of devices, driven by sophisticated software algorithms. These devices will be designed to ensure
our safety and the safety of those around us, enhance our comfort and enjoyment, and search and navigate. They will use
the tools of deep learning to sense their environment, ultimately driving themselves.
Our products are in more than 10 million cars on the road today, powering infotainment, navigation and virtual cockpit
systems from a broad range of automakers.
To enable autonomous driving, NVIDIA delivers an end-to-end solution - consisting of NVIDIA DIGITS and DRIVE
PX - for both training a deep neural network, as well as deploying the output of that network in a car. DIGITS is a tool for
developing, training and visualizing deep neural networks that can run on any NVIDIA GPU-based system. The trained
neural net model runs within the car on NVIDIA DRIVE PX 2, an artificial intelligence platform that can utilize many
configurations offering processing power greater than 150 Macbook Pro notebooks.
Beyond Automotive, we see the opportunity for Tegra in other embedded areas where visual computing is valued.
Examples include robots that respond to voice and gesture commands, drones that process enormous amounts of visual-
based data and smart monitors powered by Android that make a PC optional.
Business Strategies
NVIDIA’s key strategies that shape our overall business approach include:
Extending our technology leadership in visual computing. We believe that visual computing is fundamental to
the continued expansion and evolution of computing. We apply our research and development resources to extending
our leadership in visual computing, enabling us to enhance the user experience for consumer entertainment and
professional visualization applications.
Extending our visual computing leadership into mobile and cloud-computing platforms. We believe that visual
computing will remain a key component in the computing paradigm circumscribed by mobile, cloud and software
as a service. We enable interactive graphics applications - such as games, movie and photo editing and design
software - to be accessed by any device, anywhere. We believe that the user experience in virtual desktop
infrastructures should be indistinguishable from physical environments and, accordingly, leverage our research
and development resources to create differentiated devices and products that deliver this capability.
Revolutionizing computing with the GPU’s parallel processing capability. We believe that the massively parallel
processing capabilities of NVIDIA GPUs can solve complex computational problems in significantly less time
and with less power consumption than a CPU. We work with developers worldwide who write programs for the
CUDA platform using various high-level programming languages. Developers are able to accelerate applications
in areas ranging from molecular dynamics to image processing, derivatives modeling for financial risk analysis
and big-data analytics.
Protecting our intellectual property, and using it to enter into license and development contracts. We believe
our intellectual property portfolio is a valuable asset that can be monetized by licensing our technology to customers
and partners that desire to build such capabilities directly into their own products. Such license and development
arrangements can further enhance the reach of our graphics and mobile technology.