Foot Locker 2007 Annual Report Download - page 8

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6
SPORTS MARKETING
The Company supports its businesses through a
number of highly-visible sports marketing programs
and partnerships with well-known third parties.
For more than three decades, Foot Locker, Inc.
has maintained a leadership position in the
athletic footwear and apparel retail industry. The
Company supports its businesses through a num-
ber of highly-visible sports marketing programs
and partnerships with well-known third parties
in the global sports arena designed to increase
consumer awareness of its brands.
For instance, the Company has several strate-
gic partnerships with individual NBA teams, as
well as with the league itself. Specifi c marketing
programs include the display of Foot Locker sig-
nage within various NBA arenas and Foot Locker
being the presenting sponsor of the NBA All-Star
Weekend’s Three-Point Shootout Contest.
Foot Locker also benefi ts from its rich heritage
within the sport of running. Its long-standing
Foot Locker Cross Country Championship is the
only true national championship in high school
sports, and provides Foot Locker with a unique
promotional opportunity at the grassroots level.
Today, this event is a competitive, highly-regarded
platform for young runners who strive to become
world-class, professional athletes.
In addition, Foot Locker sponsors some of the
most prestigious marathons across the United
States, including the ING New York City mara-
thon, which boasts the Foot Locker Five Borough
Challenge, a race within the marathon. The Com-
pany also sponsors the Rock-n-Roll marathons in
Phoenix and San Diego, the Country Music Mara-
thon in Nashville and Disney’s Minnie Marathon in
Florida.
Champs Sports connects with its target cus-
tomers through its partnership with the Arena
Football League, as well as through its title spon-
sorship since 2004 of the Champs Sports Bowl,
one of the premier NCAA post-season college
football games.
Internationally, the Company employs country-
specifi c programs designed to best communicate
with its core customers in each region. For exam-
ple, in Europe, Foot Locker’s strong “high-street”
presence allows the Company to communicate
effectively with the consumer utilizing electronic
media, local events and storefront programs.
Foot Locker has always been grounded in
sports. As the Company evolves further in the
years ahead, it plans to continue to explore new
opportunities and initiatives dedicated to rein-
forcing its unique sports heritage.