Foot Locker 2007 Annual Report Download - page 14

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EAH7
September
ESK7
May
DIRECT-TO-CUSTOMERS OPERATIONS
Footlocker.com is committed to providing its customer base
with the best selection of fashion-forward and technically-based
athletic footwear, apparel and equipment.
Footlocker.com is a leading retailer of athletic
footwear, apparel and equipment through its
catalogs and e-commerce websites. The Com-
pany owns and maintains the following websites:
Footlocker.com, Ladyfootlocker.com, Kidsfoot-
locker.com, Footaction.com, Champssports.com
and Eastbay.com. Footlocker.com is committed
to providing its customer base with the best se-
lection of fashion-forward and technically-based
athletic footwear and apparel, as well as selected
offerings of sporting goods and accessories
through user-friendly catalogs, websites and so-
cial media outlets.
In 1997, the Company purchased Eastbay, a
well-established catalog operation, to increase its
market share by selling direct to new and exist-
ing customers. Eastbay’s loyal online and catalog
customer base is more interested in purchasing
technically based, sports-related products than
the consumer who typically shops in Foot Locker,
Inc.’s stores. In addition, by leveraging Eastbay’s
infrastructure, the Company was able to consoli-
date expertise and deploy best practices in online
and direct-to-customer marketing across all of its
brands.
Footlocker.com has developed relationships
with several highly recognizable third parties to
provide development, merchandising, fulfi llment
and customer service. These third parties include
the Arena Football League, Amazon.com, the
United States Olympic Committee, ESPN and
several of the Company’s key suppliers.
Footlocker.com’s objective over the coming
years is to more intimately identify and commu-
nicate with its core youth customer by increasing
its focus on social media outlets. Footlocker.com
will also strive to continue its record of profi table
growth by identifying and implementing new
opportunities for expansion. These opportunities
may include offering an expanded assortment of
product categories through the Company’s web-
sites, forging new third-party relationships and
identifying compatible acquisition opportunities.
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