Foot Locker 2007 Annual Report Download - page 10

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Foot Locker, Inc. currently operates 3,017 retail
stores in the United States, Puerto Rico, the Virgin
Islands and Guam under the nameplates Foot
Locker, Footaction, Lady Foot Locker, Kids Foot
Locker and Champs Sports. These domestic retail
stores are located in enclosed shopping malls,
strip centers and street locations, in both subur-
ban and urban markets.
The Company developed its namesake brand,
Foot Locker, in 1974 to offer athletic footwear and
apparel through specialty retail stores. Since its
inception, Foot Locker has become a highly rec-
ognized, preferred destination for multicultural,
youthful consumers who desire unique, branded
athletic product to fi t their individual lifestyles,
whether for fashion or function.
The Company introduced its Lady Foot Locker
business in 1982. Lady Foot Locker stores of-
fer an extensive assortment of branded athletic
footwear and select branded and private-label
athletic apparel dedicated to women who are
fashion-minded, active and brand conscious.
The introduction of Kids Foot Locker followed
in 1987, and quickly grew into a national chain
with a product assortment similar to that of Foot
Locker, with a high concentration of branded
athletic footwear. The typical Kids Foot Locker
customer is the parent of a child who is sports and
fashion-conscious.
Champs Sports was acquired by the Company
in 1987 to expand its portfolio of specialty athletic
retail businesses to better meet the needs of a
more diverse customer base. Its store footprint,
which is somewhat larger than the Company’s
other retail formats, provides the ability to offer
an expanded assortment of athletic footwear,
apparel and accessories targeted towards a sub-
urban customer who is inspired or infl uenced by
sports.
The Company’s purchase of Footaction in 2004
expanded Foot Locker, Inc.’s family of athletic
specialty businesses further. Footaction has
proven to be a strong complementary fi t with the
Company’s other formats by providing the urban
male trendsetter the ultimate destination for pre-
mium athletic footwear and apparel.
Foot Locker, Inc. currently operates 3,017 retail stores
in the United States, Puerto Rico, the Virgin Islands
and Guam in both suburban and urban markets.
DOMESTIC STORE OPERATIONS
8