BT 2015 Annual Report Download - page 93

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Overview
The Strategic Report
Purpose and strategy Delivering our strategy 0ur lines of business Group performance
Governance Financial statements Additional information
his ear we helped enerate . towards ood causes eanin
we have achieved 1. cuulativel towards our taret of 1bn
b 00. e continue to build on our lon-ter partnerships with our
strateic charit partners. e have supported oic elief since its
launch 0 ears ao. n the appeal niht this ear all 0000 telethon
calls were handled over our networ peain at  calls per second.
ur onate platfor handled over . of donations. ed ose
a 01 had a ver hih level of eploee enaeent fro across
the business with over 00 volunteers participatin in a variet of
fundraisin activities  euivalent to 1. of benefit-in-ind.
Developing a culture of tech literacy
e are helpin to fund the arefoot oputin proect to help priar
school teachers et to rips with the new schools coputin curriculu.
 volunteers are deliverin teacher trainin worshops at scale. ince
arch 01 the proect has provided coputer science resources and
trainin to over 00 priar school teachers. his enables teachers
with little previous coputer science nowlede to interate aloriths
abstraction and data structures into their lessons with children fro
the ae of five. ro the 01 acadeic ear we will develop a ore
coprehensive schools prorae across the UK to help support our
abition to help  children b 00.
Creating a connected society
e are buildin on our eistin abition to deliver access to fibre-based
products and services to nine out of ten people in the UK. ur new
00 abition is elpin 10 people overcoe social disadvantae
throuh the benefits our products and services can brin. his is a clear
opportunit to show how our products and services can deliver social
benefit and ae a real dierence to people all over the world. e can
show how counications technolo and the services we deliver
can positivel address e social issues such as povert social obilit
anaein population and disabilit.
his ear we published the ocial eturn on nvestent analsis of our
UK diital inclusion. his is helpin private public and voluntar sector
oranisations to easure the ipact of bein online. e have focused on
aterial outcoes to individuals  and the UK econo. or the first
tie this has enabled us to easure the social ipact of our diital sills
proraes and feed this insiht bac into the product developent
ccle. Usin this ethodolo we have calculated that the benefit of
ettin online is worth 10 per person per ear risin to 
foran advanced user.
Research by Just Economics for BT
60% of learners report
iproved confidence
78% of learners stay
online after the
Get IT Together course
25% of learners
report a reduction
in social isolation
Reduced travel with
environmental savings
of 1.6m tonnes of CO2
enefits
Valuing Digital Inclusion
Year ended 31 March 2015
So far we have helped 30,000
people take part in courses
and gain confidence and
competence in using the internet
We measure the social value
of someone going online in
the UK at £1,064 a year
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his ear we helped our custoers reduce their carbon eissions
b 1. ties the end-to-end carbon ipact of our business fro
.1t to .t. his was an iproveent on last ear of 1.1 but
we still have soe wa to o to achieve our 00 oal of a 1 ratio.
e are continuin to develop new products and solutions that can help
our suppliers and custoers reduce their carbon eissions. his ear
weenerated revenues of .bn loball fro these products.
e are usin our research capabilities to eplore was to iprove the
sustainabilit credentials of our products and services as we have done
with our latest oe ub . ur research includes investiatin how our
products can reduce carbon ipact throuh iproved ener ecienc
or the use of ore sustainable aterials. e also ai to etend the
life of our products b refurbishent and reuse. e proactivel appl
desin specifications to our new products and services to help us identif
iproveent opportunities such as reovin the installation s fro
our new hub.