BT 2015 Annual Report Download - page 10

BT Group plc
Annual Report 2015
8
BT Business 12-month rolling order intake
Year ended 31 March
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2014 2015
£m
1,800
1,900
2,000
2,100
2,200
2,300
How our lines of business performed
BT Global Services
e have consolidated our position as a lobal aret
leader for anaed networed  services. e help
around 00 lare corporate and public sector
custoers in ore than 10 countries worldwide
to ebrace the diital ae innovate and wor
oreecientl.
e deliver value to our custoers b cobinin our products and
services with industr-specific solutions and consultin epertise.
e operate loball and deliver locall to help our custoers ae
connections and create new possibilities.
e put our custoers at the heart of our decision-ain and have
ade proress in iprovin custoer service.  increasin the
speed of deliver of our ain products we iproved our iht irst
ie easure b .. e have enhanced our lobal capabilities
b etendin the reach and features of our services. nd we
launched new solutions includin securit cloud-based and unified
counications services.
e rew underlin revenue ecludin transit in the hih-rowth
reions and ontinental urope. ut lower public sector revenue
resulted in overall revenue declinin. e focused on transforin
our cost base for instance siplifin our oranisational structure in
witerland and astern urope and iprovin the process for ceasin
access circuits which we no loner need. his eant we rew 
despite the decline in revenue.
ur operatin cash inow of 9 was lower than we achieved last
ear when we had benefited fro soe earl custoer receipts. ut
our  less capital ependiture easure has continued to row.
e achieved an order intae of .bn down  reectin lare
re-sins last ear.
BT Business
 usiness provides counications and  services
in the UK and epublic of reland. e serve around
900000 custoers.
e are focused on servin sall and ediu-sied enterprises s
in three ain arets fied-voice and data obilit and  services.
e have a aret share of around 0 in fied-voice and data but
ust 1 in obilit and  in  services. e epect these arets
to increasinl convere over the net few ears as technolo and
custoer needs chane. nd as the do we see an opportunit to
row our share of the obilit and  services arets.
o help achieve this we launched a nuber of new products in the
ear includin  ne hone  loud oice and  loud hone.
erelaunched  usiness obile addin  access and unliited
wi-fi for all new and re-sinin custoers. ur proposed acuisition
of will let us accelerate the sale of convered fied-obile services
to our eistin business custoers as well as oer new services.
e have invested in iprovin our custoer service. e provided
000 hours of trainin to iprove the sills of our service teas.
e have oved ore custoers onto our new UK usiness olution
sste which aes it easier to serve custoers with ultiple
products. nd we have iproved our online self-service capabilities.
hese all contributed to our iht irst ie easure iprovin .1.
Underlin revenue ecludin transit was down 1 due to lower
line and call volues. ut we have increased  for the third
ear runnin throuh our cost transforation activities includin a
10 reduction in our total labour resource the erer of two of our
 services units and b reneotiatin supplier contracts. ur order
intaewas broadl level for the ear at .1bn.
BT Global Services 12-month rolling EBITDA less capital expenditure
0
100
200
300
400
500
600
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4
2014 2015
£m
Year ended 31 March