BT 2015 Annual Report Download - page 21

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19
Overview
The Strategic Report
Purpose and strategy
Delivering our strategy
0ur lines of business
Group performance
Governance
Financial statements
Additional information
Purpose and strategy
his section is about our purpose and the
strate we are followin to achieve it.
t eplains how iprovin our custoer
service and transforin our costs o hand-
in-hand. nd that cost transforation ives
us the oen to invest in five strateic
rowth areas so that we can broaden and
deepen our custoer relationships.
19
Our purpose
ur purpose is to use the power of counications
to ae a better world.
Our goal
ur oal is to deliver sustainable profitable revenue
rowth. his will support cash ow rowth over
the lon ter which we will use to reward our
shareholders and other staeholders.
Our culture
ecoin a healthier oranisation will help us to
deliver our strate. t will ensure we can be resilient
and aile in a chanin world.
Overview
The Strategic Report
Purpose and strategy
Delivering our strategy
0ur lines of business
Group performance
Governance
Financial statements
Additional information
20 Chief Executive’s introduction
21 Our purpose
21 Our goal
21 Our strategy
 eliver superior custoer service
 ransfor our costs
 nvest for rowth
24 Our culture
n last ears nnual eport we taled about
our future plans in ters of the si strateic
priorities that were part of our better
business with a better future strate. ince
this strate has now evolved we no loner
report aainst those priorities. ut the line
of business section does have details of our
proress and the investents we have ade
inthose areas fro pae .
his trateic eport was approved
bthe oard on  a 01.
 order of the oard
Dan Fitz
Group General Counsel
{&RPSDQ\{6HFUHWDU\
 a 01